From a Trading Office in Amman to 95,000+ Parts Online
In 1983, a small trading office opened in Amman, Jordan, with a straightforward goal: supply the region’s growing industrial sector with the mechanical parts and raw materials it needed. Four decades later, that office has become Platinum International, the largest industrial spare parts stockist in the Middle East, with over 95,000 products from 7,264 manufacturers available through a modern digital platform.
This is the story of how a local trading company became the region’s most comprehensive source for industrial components, serving factories and maintenance teams not just across the MENA region, but worldwide.
The Early Years: Raw Materials and Mechanical Parts (1983-2000)
Platinum International started in an era before digital catalogs and online procurement existed. There wasn’t a website to browse or a search bar to type a part number into. Orders came by phone, by fax, and through personal relationships built over years of face-to-face meetings with plant managers and maintenance supervisors across Jordan and the Gulf states. If you needed a bearing or a gasket, you called someone you trusted.
The initial focus was on raw materials and basic mechanical components: steel, fasteners, gaskets, seals, and hand tools. As Jordan’s industrial base expanded through the 1980s and 1990s, so did the demand for more specialized parts. Factories were installing their first automated production lines. Cement plants, food processing facilities, and pharmaceutical manufacturers needed bearings, hydraulic components, and electrical switchgear.
By the mid-1990s, the company had built relationships with major European manufacturers. SKF bearings from Sweden, Festo pneumatic components from Germany, and Schneider electrical equipment from France started filling the warehouse. The inventory grew from hundreds of items to thousands, and the customer base expanded from Jordan into Saudi Arabia, Kuwait, Qatar, and the UAE.
Expansion Into Automation and Precision Engineering (2000-2015)
The early 2000s brought a wave of industrial automation across the Middle East. Manufacturing plants that had relied on manual controls were upgrading to Siemens PLCs, ABB drives, and Omron sensors. It wasn’t just about buying new equipment. Every upgrade also meant a growing need for spare parts, both new components for the installations and replacement modules for systems already in production. The demand wasn’t slowing down, and Platinum International wasn’t about to miss it.
Platinum International expanded aggressively into this space. The catalog grew to include:
- Programmable Logic Controllers (PLCs) from Siemens, Allen-Bradley, ABB, Omron, and Schneider
- Variable Frequency Drives (VFDs) from Siemens, ABB, Danfoss, and Lenze
- Industrial sensors from Sick, IFM, Pepperl+Fuchs, and Balluff
- Hydraulic systems from Rexroth, Parker, and Bosch
- Precision bearings expanding beyond SKF to include FAG, INA, NTN, NSK, and Timken
This period also marked the beginning of the company’s surplus and used parts business. As factories upgraded equipment, perfectly functional components were being discarded. Platinum International saw an opportunity to give these parts a second life, testing and verifying them before adding them to inventory at significantly lower prices than new equivalents.
The Digital Transformation (2015-2026)
By 2015, the inventory had grown to tens of thousands of products, but the ordering process was still largely manual. Customers called, emailed, or sent WhatsApp messages to request parts and pricing. The team handled everything from memory, spreadsheets, and physical catalog binders. It worked, but it couldn’t scale.
The decision to build a full e-commerce platform changed everything. It wasn’t just a website. It was a complete rethinking of how 95,000+ industrial parts could be cataloged, searched, and delivered to customers anywhere in the world.
ERP Integration
Platinum International adopted JTL-Wawi, an enterprise resource planning system that manages the entire product lifecycle. Every product in the 95,000+ catalog is tracked with accurate stock levels, pricing, condition status (New, Used, or both), manufacturer data, and technical specifications. When a new shipment arrives, the system updates automatically.
The New Online Platform
The company launched platinum-international.store, a purpose-built B2B e-commerce platform featuring smart search that understands part numbers and technical terms, advanced filtering by category, manufacturer, condition, and type, and an integrated quote request system for customized pricing.
Data Quality at Scale
Cataloging 95,000+ products accurately is a massive undertaking. Every product in the database includes the manufacturer name, part number, condition, category classification, and where available, technical specifications. The company developed custom tools to extract and standardize technical information from product descriptions, ensuring consistent data quality across the entire catalog.
What Makes Platinum International the Largest in the MENA Region
The numbers tell the story:
- 95,000+ products in the active catalog, fully searchable online
- 7,264 manufacturers represented, from global brands like Siemens and SKF to specialized regional suppliers
- 416 product categories organized in a six-level hierarchy covering every major industrial discipline
- 45,000+ new products sourced directly from manufacturers and authorized distributors
- 44,000+ surplus and used products tested, verified, and condition-graded
- 16,500+ bearings alone, the single largest product category, from every major bearing manufacturer worldwide
- 12,000+ control system and PLC components, including 4,700+ from Siemens, making it one of the largest Siemens spare parts stocks in the region
No other industrial parts distributor in the Middle East offers this combination of catalog depth, brand coverage, and dual new-plus-surplus inventory. That’s not a marketing claim. It’s a verifiable fact based on publicly available product counts across competing distributors in the region.
Serving the Middle East and Beyond
While the company’s roots are in Jordan and the Gulf states, Platinum International now ships to customers across the globe. The core regional markets include:
- Jordan, where the headquarters and central warehouse are located
- Saudi Arabia, the region’s largest industrial economy with massive demand for maintenance parts across oil and gas, petrochemical, and manufacturing sectors
- UAE and Kuwait, major hubs for construction, infrastructure, and industrial operations
- Qatar, with ongoing industrial expansion and infrastructure projects
- Egypt and Iraq, growing markets with increasing demand for affordable surplus industrial parts
Beyond the MENA region, Platinum International serves customers in Europe, Asia, Africa, and the Americas. The global shipping infrastructure covers 124 shipping rate classes, ensuring parts reach their destination regardless of location.
Industries Served
The customer base spans every major industrial sector: food and beverage processing, oil and gas, petrochemical, pharmaceutical manufacturing, automotive, cement production, mining, steel and metals, packaging, water treatment, power generation, and textiles. Each of these industries relies on the same core components: bearings, motors, drives, PLCs, sensors, valves, and actuators, all available through a single supplier.
Forty Years of Industrial Expertise, Now Available Online
What started as a small trading operation in 1983 has become the Middle East’s most comprehensive industrial spare parts resource. The combination of 40+ years of sourcing expertise, a 95,000+ product catalog, dual new-and-surplus inventory, and a modern digital platform means that industrial teams across the region and around the world have a reliable partner for every maintenance, repair, and operational need.
Discover our 40+ years of industrial expertise at platinum-international.store
